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Culturally connecting China.
Fashion. Beauty. Press. Digital. Talent. Experiences.

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CP Concept is a full service boutique fashion communications agency, based between London and Shanghai, culturally connecting global audiences with local know-how.  


Acting seamlessly as an extension of in-house teams, we amplify brands through strategic press, talent, digital and physical experiences. 


CP Concept tactfully navigates plentiful opportunities linking the Chinese market and the global stage. Expert local teams seamlessly deliver global initiatives and bespoke content creation to creatively unlock brand potential.

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Offering connected know-how and expertise, local teams in London and Shanghai deliver seamless client representation and confidence. 

Brand potential is strategically activated across the creative ecosystem of press, digital, celebrity, influencer, e-commerce and client strategy. 


Brands searching to augment their team for initiatives and projects in China, or looking to enter the Chinese market for the first time are offered unparalleled agility, imagination and dedication. CP Concept offers bold ideas, trusted consultancy and connected performance to strategically amplify brand messaging.


For China-based brands looking to grow internationally, 

CP Concept provides full-service brand management and representation powered by local expertise and established industry relationships to deliver consistent strong analytic performance, exposure and reputation building.

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